7 Principles Of Media

Palm: To hold an object in an apparently empty hand.

Ditch: To secretly dispose of an unneeded object.

Steal: To secretly obtain a needed object.

Load: To secretly move a needed object to where it is hidden.

Simulation: To give the impression that something that hasn’t happened, has.

Misdirection: To lead attention away from a secret move.

Switch: To secretly exchange one object for another.